Insights

Discover findings from our bi-annual Auto Tech Survey, which reveal an increasingly digital automotive consumer journey and untapped aftersales opportunities for dealerships.

Explore best practices on generative AI governance in telecommunications and how communication service providers can create effective governance frameworks for responsible progress and innovation.

In our first edition of 2024 Putting Generative AI to Work, Altman Solon surveyed senior executives and interviewed a panel of industry experts. Read about enterprise adoption of generative AI tools including key motivations and tool selection criteria.

Explore insights into the needs and preferences of Hispanic consumers and SMBs, emphasizing bundled services, digital safety, and culturally relevant content.

Explore our findings addressing investment strategies within the U.S. TV advertising ecosystem, including traditional broadcasters, Pay TV, streaming platforms, ad agencies, and brands.

Altman Solon highlights how companies are driving innovation and customization with AI and how technology leaders should proactively consider AI in their product roadmap.

Explore investment trends and revenue-generating opportunities in the European TV market, spanning ad products, ad tech, and new inventory sources.

Insights from the Consumer Video Study & Netflix’s Engagement Report Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors. Our team analyzed Netflix’s recently released Engagement Report to understand...

Altman Solon analyzes the rise of the cloud partner channel and multi-cloud strategy benefits.

Discover how online retailers can realign their supply chain processes to supercharge the e-commerce returns experience.

Altman Solon explores how sports rights owners are rewriting the monetization playbook to meet the changing needs of their media partners.

To assess the telecommunications sector’s sentiments on generative AI and understand the current and future adoption of this technology, Altman Solon worked with Amazon Web Services (AWS) to survey 100 senior business leaders at Tier...

It is in telcos' best interest to mitigate inflationary pressures where they can and proactively find ways to control specific cost items. While challenging, telcos should be proactive in finding ways to control specific cost items. 

Sports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the global sports boom.

Promising faster production schedules, lower costs, and the ability to connect with talent from across the globe, Virtual Production tools are gaining favor among production executives in the U.S. and U.K. Altman Solon’s 2022 Global...

Altman Solon's Consumer Video Survey of 5,000 U.S. consumers offers insight into the changing streaming landscape, how programmers are finding new ways to reach consumers, who are in turn rethinking the way they subscribe to and watch television.

In recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.

The kickoff for Super Bowl is this coming weekend and, at least according to the sky-high TV ratings of recent playoff games in the United States, American viewers are planning to watch the game in huge numbers.

Arrow by Altman Solon's XVision is a unique machine learning-driven approach to informed network planning, enabling clients to more accurately forecast fiber build costs.

Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the...

Podcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies. 

In most European countries, fiber overbuild is an unlikely scenario. It is mainly driven by the high capital requirements, operational complexity, and required penetration levels...

Assessing a cloud managed service provider and evaluating their future potential depends on both market growth and unique company capabilities and relationships.

Our client faced two key challenges that were essential to delivering the approved strategy.

As Thanos, the main villain in Avengers: Endgame, famously found out: nothing is inevitable. Today, it seems like the eventual migration of all workloads to Cloud environments is inevitable. 

The negative macroeconomic effects of COVID-19 have been swift and unprecedented. The job losses, driven in large part by massive cuts across retail, travel, and hospitality sectors, have been historically bad, but the economic fallout...