AI and Innovation in Sports
Sports investments are evolving: uncover opportunities in sports media tech, explore new investor strategies, and learn how to navigate a rapidly transforming ecosystem.
Insights: Media
Investment Strategies in the Evolving Sports Ecosystem
January 2025 Media
Sports investments are evolving: uncover opportunities in sports media tech, explore new investor strategies, and learn how to navigate a rapidly transforming ecosystem.
Rethinking Sports Rights Monetization
December 2024 Media
Sports media is at a crossroads: discover how rights owners can adapt to consolidation, embrace hybrid models, and unlock untapped revenue opportunities in a shifting landscape.
Winning Tomorrow's Sports Fans
November 2024 Media
With live sports interest waning among younger fans, Altman Solon outlines strategies for media rights owners to reach fans across diverse platforms.
Going for Gold: The Paris 2024 Summer Olympic Games, media, and digital native fans
July 2024 Media
Explore how broadcasters are engaging digital native sports fans during the Paris 2024 Summer Olympics with findings from our Global Sports Survey.
Virtual Production in Conversation: Evolution, efficiency, & adoption
April 2024 Media
Gain insights into the evolving virtual production landscape in media & entertainment with Altman Solon's interview featuring Derek Powell & Erik Weaver.
Lights, Camera, (Sustainable) Action?
February 2024 Media
Explore how media and entertainment companies are integrating sustainability into their businesses and emerging technologies' role in decarbonization.
European Perspectives on Total TV Advertising
February 2024 Media
Explore investment trends and revenue-generating opportunities in the European TV market, spanning ad products, ad tech, and new inventory sources.
Game On: Global sports as an emerging asset class
Altman Solon dives into the rise of sports as a valuable investment area globally, attracting a variety of investors who are using strategic opportunities in technology and media to optimize their investments and increase their returns.
Netflix’s “Mid-Tail” and Genre-Driven Streaming Video Content Strategy
January 2024 Media
Insights from the Consumer Video Study & Netflix’s Engagement Report Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors. Our team analyzed Netflix’s recently released Engagement Report to understand...
Sports Media in the Age of Unbundling
December 2023 Media
Altman Solon discusses the challenges sports media face in the streaming era and opportunities to optimize sports rights acquisition, distribution, and monetization.
Monetizing Live Sports in the Streaming Era
November 2023 Media
Altman Solon explores how sports rights owners are rewriting the monetization playbook to meet the changing needs of their media partners.
Room for Growth: Activating U.S. Hispanic video audiences
November 2023 Media
Altman Solon’s media industry experts explore how companies can build successful go-to-market strategies to engage Hispanic media audiences.
Reimagining Live Sports for the Fans of the Future
October 2023 Media
Altman Solon dives into changing media consumption trends and implications for industry stakeholders, including fans, rights owners, media distributors, investors, and partners.
AI on Set: The tech stack and infrastructure requirements in M&E
September 2023 Media Technology Generative AI
At a time when streaming giants are tightening their belts, AI can create cost savings and efficiencies by automating labor-intensive tasks and optimizing workflows.
Rethinking Digital Content Monetization in the AI Era
August 2023 Media Technology Generative AI
Discover Altman Solon’s strategy for digital publishers to navigate the rise of generative AI and maximize digital content monetization.
Fan Club On-Chain: Leveraging Web3 for Sports Fan Engagement
June 2023 Media Technology
This article highlights how sports rights’ holders can leverage blockchain technology and Web3 to create an engaged community of sports fans.
Live From Anywhere… It’s Audio and Video Over Internet Protocol
April 2023 Media Analysis: 2022 Film & Video Production Survey
From TV and broadcast companies to over-the-top services, infrastructure system integrators to cable, satellite, and telecom providers, more broadcasters are turning to AVoIP technology to meet heightened consumer demands and increase output.
Making Sports a Winning Investment
December 2022 Media Analysis: 2022 Sports Survey
Sports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the global sports boom.
Virtual Production Goes Mainstream as Global Content Demand Increases
December 2022 Media Analysis: 2022 Film & Video Production Survey
Promising faster production schedules, lower costs, and the ability to connect with talent from across the globe, Virtual Production tools are gaining favor among production executives in the U.S. and U.K. Altman Solon’s 2022 Global...
A Multiverse of Metaverses
November 2022 Media Technology
While not new, the metaverse got significant media attention since the rebranding of Facebook into Meta in Fall 2021. Since then, everyone from large vendors to market watchers have weighed in on what defines the metaverse, how it will evolve over the coming years, and what organizations can and should consider in this dynamic market.
FIFA World Cup 2022 to Be a Magnet for Emerging Soccer Fanbases
November 2022 Media Analysis: 2022 Sports Survey
Altman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Fan-Focused Tech, Women’s Sports, and New Opportunities in Global Sports
September 2022 Media Analysis: 2022 Sports Survey
Altman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Tuning In to the Future of Video
May 2022 Media
Altman Solon's Consumer Video Survey of 5,000 U.S. consumers offers insight into the changing streaming landscape, how programmers are finding new ways to reach consumers, who are in turn rethinking the way they subscribe to and watch television.
Consumers Prefer Game Platforms for Socializing, Driving Social Media Synergy
April 2022 Media Technology
Altman Solon's Global Consumer Gaming Survey explores emerging trends in gaming, including the emergence of the metaverse, investment in cloud infrastructure, and proliferation of digital communities.
Popular at Home, European Football Is Primed for More Global Growth
March 2022 Media Analysis: 2021 Sports Survey
In recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.
Zooming In: Altman Solon’s Global Film & Video Production Survey
March 2022 Media Analysis: 2021 Film & Video Production Survey
Altman Solon’s 2021 Global Film & Video Production Survey highlights the emergence of virtual production capabilities, the adoption of cloud-based post-production tools, and the reliance on remote collaboration solutions.
Super Bowl Party: Is the U.K. and E.U. ready for more American Football?
February 2022 Media Analysis: 2021 Sports Survey
The kickoff for Super Bowl is this coming weekend and, at least according to the sky-high TV ratings of recent playoff games in the United States, American viewers are planning to watch the game in huge numbers.
Global Sports’ Comeback: Opportunities for leagues, clubs, and investors
February 2022 Media Analysis: 2021 Sports Survey
Interest in sports has roared back since the pandemic, but how can leagues and clubs create sustainable engagement and monetize their fanbases?
The Winter Olympics: Sports fans in Europe and the U.S. are ready to watch
February 2022 Media Analysis: 2021 Sports Survey
The Winter Olympics in Beijing open this week and a recent Altman Solon survey found that sports fans globally are eager to watch them again.
As Women’s Sports Grows, So Does the Female Fan Base
December 2021 Media Analysis: 2021 Sports Survey
The popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.
The Top Live TV, OTT, and SVOD Services for Global Sports Fans
October 2021 Media Analysis: 2021 Sports Survey
Live sports broadcasting and viewing are shifting globally. Sports continue to be made-for-TV but increasingly are being consumed on digital platforms and devices, while competing with other live and on-demand video and entertainment options.
The Athletes Driving Sports Viewing and Valuations Globally
September 2021 Media Analysis: 2021 Sports Survey
Top sports stars are well known at home, but which athletes drive interest among fans abroad, and which are creating value for clubs, leagues, and partners?
How Sports and Streamers Can Help Latin American Pay TV Retain Customers
July 2021 Media
The COVID-19 pandemic has accelerated the global streaming trend, with the launch of dozens of new streaming services, including many popular options throughout Latin America, over the past year.
Sports Betting Gains Global Popularity and Is Transforming the Industry
April 2021 Media Analysis: 2020 Sports & News Survey
Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the...
Global Demand for Podcasting on the Rise
February 2021 Media
Podcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies.
Investors’ Appetite for Professional Sports Is Increasing
December 2020 Media Analysis: 2020 Sports & News Survey
Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
Sports and News Are Critical to the Future of Pay TV and OTT
November 2020 Media Analysis: 2020 Sports & News Survey
Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
The Athletes and Clubs Driving Global Sports Fandom and Viewership
October 2020 Media Analysis: 2020 Sports & News Survey
Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
U.S. Sports Struggle to Find Fans in Europe, European Soccer Draws Fans in U.S.
October 2020 Media Analysis: 2020 Sports & News Survey
U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As Pro Athletes Advocate for Social Justice, American Public Shows Support
September 2020 Media Analysis: 2020 Sports & News Survey
This summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond words towards creating action for meaningful change.
U.S. Movie Fans Drive Sales, Want to Return to Theaters Before COVID-19 Vaccine
July 2020 Media
With most movie theaters closed and blockbuster premieres delayed, a new Altman Solon survey reveals that two-thirds of avid U.S. movie fans are ready to return to theaters—even before a COVID-19 vaccine is available.
Pay TV Relies on Sports More than Ever, with 90% of Fans Subscribing to Pay TV
September 2019 Media Analysis: 2020 Sports & News Survey
An online survey fielded in August 2019 to more than 5,000 U.S. respondents, measuring consumer interest and willingness to pay for sports and news programming, and gleaning insights about sports fandom, viewership, and betting habits.