Altman Solon Hires Go-to-Market & B2B Expert Rob Archacki as Director

Boston: Altman Solon, the largest global strategy consulting firm focused exclusively on the Telecommunications, Media, and Technology (TMT) sectors, has hired digital go-to-market and business-to-business (B2B) expert Rob Archacki as a Director in the Boston office.

“Rob’s experience working in TMT consulting and for enterprise technology firms enables him to deliver high quality, actionable advice for our global clients, particularly on B2B sales and marketing challenges,” said Altman Solon Managing Parter Rory J. Altman. “Adding Rob to our firm will enable us to deepen our capabilities and help our clients accelerate their growth.”

Archacki has deep experience in the technology and enterprise software sectors with a focus on B2B marketing and sales. He has helped companies build more integrated digital capabilities across their go-to-market functions to improve customer experience and generate demand. Additionally, he has significant experience in better aligning marketing and sales processes to improve effectiveness and accelerate growth for private equity clients and their portfolio companies.

Prior to joining Altman Solon, Archacki worked at Boston Consulting Group in a variety of roles, including as a Partner leading consulting efforts focused on B2B marketing globally. Additionally, Archacki served as the Chief Strategy Officer for The Dialog Group, a VP and Client Partner for Razorfish, and an Executive Director for Dell. Archacki received an MBA in Finance and Strategic Management from the Wharton School at the University of Pennsylvania and a BA in Economics from Amherst College.

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