Rob Archacki

Rob Archacki has deep experience in the technology and enterprise software sectors with a focus on business-to-business (B2B) marketing and sales. Rob has helped companies build more integrated digital capabilities across go-to-market functions to deliver improved customer experiences and demand generation (covering marketing and sales organization, governance, processes, technology, data). Rob focuses on better aligning marketing and sales to improve go-to-market effectiveness and accelerate growth. Most recently, Rob has completed work in the following areas: go-to-market capability build-out, account-based marketing implementation, marketing organization alignment and effectiveness (corporate, regional, business unit), web experience and online conversion optimization, and cross-channel digital marketing ROI performance enhancement for the for both corporate and private equity clients.

Prior to joining Altman Solon, Rob had roles with the Boston Consulting Group (BCG) as a Global Senior Marketing Director, leading BCG’s account-based marketing initiatives, and as a Partner and Associate Director, leading BCG’s global consulting efforts focused on B2B marketing. Rob also served as a Senior Advisor to BCG’s Technology, Media and Telecom practice prior to re-joining BCG full-time. Additionally, Rob has also served as the Chief Strategy Officer for The Dialog Group, a VP and Client Partner for Razorfish, and an Executive Director for Dell, focused on marketing and sales. Rob received an MBA in finance and strategic management from the Wharton School at the University of Pennsylvania and a BA in economics from Amherst College.